The Colonel at KFC may look like an old-timey, deep-south racist, but his marketing skills are as sharp as ever after the finger lickin’ chicken fan cracked into a new market while simultaneously opening his special blend of herbs and spices to a whole new range of aquatic customers this month.
The fast-food outlet has branched out from its usual fare of heart-attack inducing family buckets to bring out a special KFC-branded sunscreen. So not only will you be able to show off that special breadcrumb-orange glow this summer, you’ll also provide a delicious new snack for sharks who are tired of the all-surfer diet.
“While I’d love to tell you our customers have been asking for this, they haven’t,” Kevin Hochman, chief marketing officer for KFC US, said. “In fact, I’m pretty confident nobody ever asked for this. It’s just some crazy idea we dreamed up.”
We don’t know why they don’t just go the whole hog and bring out a beach towel that doubles as a moist hand wipe too?