EVERY time a celeb releases a fragrance, the whole world rolls its eyes and sighs in wonderment about how deluded these people must be to put their names and faces to such crap. But this one really is a shocker.

Bruce Willis has reportedly released his first cologne and, according to his people: “I personally feel that the new Bruce Willis fragrance is the manliest scent in the world.”

The manliest scent in the world? It’s possibly the most feminine decision the man has ever made – unless it stinks of engine oil, freshly cut grass and kebab meat of course.