Photo of carlsbergTHOSE pesky Russians have pissed all over Carlsberg’s metaphoric chips with the lager giant set to dump its famous tagline “Probably the best lager in the world” – because our humourless Baltic brothers and people in the Far East don’t get it. Instead the new tagline will be “That calls for a Carlsberg”.

One source said: “Customers in these markets don’t really get the subtlety. If you say we’re probably the best, they then ask, ‘So you’re not, then?”