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Image of ice ice babyICELAND, the supermarket of choice for chavs not the country, came to the rescue of a 16-month-old who had trapped her finger in a shower plughole this week.

Madison Kershaw’s mum was frantic after failing to get the toddler’s hand free using shampoo – but quick-thinking firemen used a pack of cheapo iced-lollies instead.

“It was a £1 pack of ice lollies from Iceland which finally did the trick. The firefighters were so good,” said shit mum Natalie.