tv-dog-dominoDogTV is being hailed as a new breed of programming by TV chiefs. It’s an on-demand cable TV channel designed to keep your dog relaxed, stimulated and entertained while you are out.

The first channel of its kind, DogTV debuted in February 2012 as a free, around-the-clock service on cable and on-demand in San Diego. It has programmes ranging from exciting activities and stimulation to relaxation. The shows are scientifically tailored for canine audiences, with the sound, colours and camera angles adjusted to make them more appealing to our four legged friends. The stars of DogTV are dogs themselves.

Beke Lubeach, head of marketing for DogTV, said about the fans “They love watching other dogs being active on the screen, and other animals,” and added that birds, monkeys and zebras have proven popular as well.

Two months after it was released locally in California, the cable channel has now been launched online and is geared for national distribution.

Being pure entertainment for dogs, the channel is really geared at pet owners who are concerned about leaving their little companions alone at home while they are out for long periods of time at work and so on. DogTV offers “a promise to our beloved best friends that they should never again feel alone.”

The channel is ad free, presumably because dogs are not usually responsible for purchasing decisions in the home but Lubeach said DogTV hopes to have a US distribution deal in place within the next couple of months, when they would begin to charge subscribers about $5 (£3) a month.

DogTV has become a big hit at the Humane Society Animal Shelter in Escondido, where they began airing the channel throughout the facility.
Sally Costello, executive director of the Escondido Humane Society says “The shelter has seen a marked improvement in all the dogs who have been exposed to DogTV,”
They currently house 115 dogs.

See DogTV in action here:

By Lewis Roe

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