Lidl  -The German Grinch

Sod the turkey or goose, what better time to eat reindeer meat than Christmas? German supermarket Lidl, which has 500 outlets UK wide, has decided in the run up to Christmas to market frozen reindeer steaks at £5.99 for a 350g pack under its premium ‘Deluxe’ brand. Spokesman Justin Kerswell told The Grocer magazine: ‘Lidl is destroying the magic of Christmas by selling dead reindeer.’ We’re not sure about how they’d market live deer, but what we’re more perplexed about is just what is deluxe about Lidl? It smells weird and is more often than not found in close proximity to the 99p Store.