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The killjoys at Kellog’s have snap, crackle and popped into action to put a stop to Aussie tennis star Thanasi Kokkinakis using the nickname “Special K”. 

The 21-year-old fell foul of Kellogg’s team of grrr-eat lawyers when he started using the name on merchandising. 

“Special K is obviously an iconic cereal brand for Kellogg’s in Australia,” a spokeswoman for the company said. 

The cereal giants may have a point, but considering the nicknames Thanasi must have had at school with a surname that contains the word “Kok”, we think they should give him a break.