Bloody MarvelousHere’s something BBM readers and writers needed to hear. Apparently swearing considerably increases the ability to cope with pain. Well that’s our excuse and we’re sticking to it.

Bods at Keele University carried out experiments by getting a group of 71 students to shove their hands into icy buckets of water and hold them there for as long as they could bear, while swearing non-stop. Then they repeated the exercise, but kept their language clean. The results show that humans have greater pain endurance if they swear, because when the volunteers did so, they were able to hold their hands in the water for longer. So next time you stub your toe or bang your shin on the coffee table remember it is imperative you repeat the words “Fuck-shit-bugger-bollocks-wank” as a pain freeing mantra.