Everyone knows the biggest secret in the beer industry is that most people think it tastes like crap and only drink it to fit in socially. Imagine the carnage if it actually tasted nice.
Well wonder no more because for a mere £25,000, London-based Meantime Brewing Company can sell you a beer that’s genetically attuned to your DNA to make sure you like it.
Customers supply their saliva, and Meantime does the rest, eventually giving them 12 hectolitres (about 2,100 Imperial pints or 2,500 US pints) of ale tailored to taste preferences encoded in their genome.
Asked why customers couldn’t just express a preference for what they already know they like, Richard Myers, marketing director for Meantime, said, “It is true that someone could just tell us whether they like sweet or bitter flavours; however we are interested in how much they really like them. For example, from the test we now understand that Ciaran (our brewmaster) has an 80 per cent tolerance to bitter flavours. Far higher than he actually thought he would.”
I’ll stick with Pure Blondes for now thanks.
Funny News Love of Beer is in the Blood – Meantime Develop Beer To...
