It’s a commonly known fact that advertising departments are a bunch of clowns who make a living by leaching off genuinely talented people. Just ask anyone in BBM’s editorial department.
But even BBM’s slave-driving, dollar-eyed paymasters look like marketing geniuses compared to the people at Puma, after a recent campaign featured Usain Bolt declaring “I’m erect”, Radamel Falcao signing a photo with the phrase “Liverpool are wank”, and the unfortunate Marco Reus saying he “couldn’t do it” without cocaine.
All supporters had to do was tweet Puma with “#foreverfaster” and they’d receive a “signed” photograph from the star of their choice with their very own message of support from their idol.
It’s writing on the wall for Puma, as Alas, it didn’t take long for pranksters to work out that a simple tweak of a user name here or there and suddenly you could get Cesc Fabregas to say “I spread Ebola, appreciate your support … Cesc” in signed-photograph form. Frankly those are some of the tamer ones.
It’s possibly the most unfortunate ad campaign since those “cursed” Gillette ones featuring Tiger Woods, Thierry Henry and Roger Federer. About six months later, Woods was being chased down a street by his golf club-wielding wife, Henry had pissed off the whole of Ireland and Federer had run into a Nadal-shaped wall. Yet despite all that they were still less cringe-worthy than those hair-restoral ads featuring Shane Warne.
Funny Sports News Writing On The Wall For Puma
