FAT bastard Britain is reeling from the news that the size of our chocolate bars is being reduced but not the cost.

Cadbury is set to cut two chunks from 140g Dairy Milk bars, reducing them to 120g – but the price will stay £1.

And US firm Kraft, which owns Cadbury, has struck a deal with Poundland to knock a 30g triangle off 200g Toblerone bars costing £1.

“Companies need to be up-front and honest with their customers if costs increase, ” said a fat spokesman for the watchdog Consumer Focus, who died of heart disease shortly after.